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The Escalation Desk

board / account

Pinebarrow Retail

Retail chain · 38 locations · Phoenix, AZ · contact: Alex Torrio (Director of E-commerce)

Mid-migration from legacy dispatch. Noisy but improving week over week.

C70

how this grade was calculated

  • On-time rate (30%)51
  • Failure rate (20%)88
  • Webhook endpoint health (25%)74
  • Reroute rate (10%)66
  • Cost efficiency (15%)78

Each measure is scored out of 100, multiplied by the weight in parentheses, and added up to the letter grade above. Reroute = an order taken back from one courier mid-job and given to another.

Webhook endpoint — the address on the customer’s side where our automatic status updates land: degraded 98.66% 2xx / 24h · 3 consecutive failures (2xx = their server accepted it).

delivery volume by month

  • 2026-02 ·part3,660
  • 2026-035,644
  • 2026-045,645
  • 2026-05 ·part1,490

·part — month clipped by the 2026-02-082026-05-08 dataset window; bars are not comparable to full months.

On-time trend, last 30 daysPinebarrow Retail on-time rate, last 30 days — last 88.2%, range 85.9%–95.0%

performance by ZIP code (zone) · last 30 days

zoneareadeliverieson-timefailurereroutecost/del
85044Ahwatukee1,14589.0%0.26%1.8%$12.47
85032Paradise Valley Vlg1,14589.9%0.44%1.4%$12.49
85004Downtown Phoenix1,14295.3%0.18%1.3%$9.28
85014Uptown1,14291.6%0.35%2.1%$9.70
85016Biltmore1,09791.9%0.64%1.9%$9.70

Grouping deliveries by 5-digit ZIP is a way of slicing the data this console made up, not a Burq product feature (ASSUMPTIONS.md A5).

performance by courier (provider) · last 30 days

providerdeliveriesshareon-timefailurecost/del
Veloway3,38159.6%93.0%0.38%$9.56
DashNow2,18838.6%89.1%0.37%$12.44
Parcelet1021.8%98.0%0.00%$13.44

Courier names are made up; their cost and performance numbers are illustrative (ASSUMPTIONS.md A4).