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The Escalation Desk

board / account

Petalfront

Florist marketplace · Tampa, FL · contact: Renee Calloway (Head of Marketplace Operations)

SEV-1 open — dispatch failures in two zones, perishable inventory, Mother’s Day weekend.

C67
sev1Failed dispatches in 33611 / 33647 — perishable inventory, Mother’s Day weekendopen · opened May 8, 8:47 AM ET · open case →

composite grade · weights per methodology

  • On-time rate (30%)36
  • Failure rate (20%)77
  • Webhook endpoint health (25%)93
  • Reroute rate (10%)57
  • Cost efficiency (15%)76

Webhook endpoint: healthy 99.62% 2xx / 24h · 1 consecutive failures

delivery volume by month

  • 2026-02 ·part2,448
  • 2026-032,666
  • 2026-042,685
  • 2026-05 ·part1,800

·part — month clipped by the 2026-02-082026-05-08 dataset window; bars are not comparable to full months.

On-time trend, last 30 daysPetalfront on-time rate, last 30 days — last 90.0%, range 73.4%–98.6%

by zone · trailing 30 days

zoneareadeliverieson-timefailurereroutecost/del
33602Downtown Tampa80387.9%0.50%2.0%$10.44
33609Westshore78990.8%0.25%2.4%$10.88
33629Palma Ceia73490.9%1.23%2.3%$10.87
33606Hyde Park69288.5%0.58%1.7%$10.45
33611South Tampa29791.8%1.01%1.7%$10.87
33647New Tampa25592.5%1.18%2.8%$12.45

Zone = 5-digit ZIP rollup, an analytics convention of this console, not a Burq product feature (ASSUMPTIONS.md A5).

by provider · trailing 30 days

providerdeliveriesshareon-timefailurecost/del
DashNow3,570100.0%89.9%0.70%$10.81

Provider names are invented; cost and performance curves are illustrative (ASSUMPTIONS.md A4).